This opinion piece cites a survey Tisch College’s CIRCLE that found 9% of young adults said they got political information from social media posts by influencers and celebrities and 14% turned to podcasts hosted by influencers, artists, comedians, or other celebrities.
A&S political scientists Brian Schaffner, director of the Cooperative Election Study, writes this opinion piece explaining why polls are both data science and art, noting that “a poll in 2026 is a reasoned estimate from a particular pollster using a particular method.”